Your content marketing will be the bread and butter for your business. If you are interested in getting more interest, more customers, and more orders, the best thing that you can do is pay attention to the content that you place on your website and social media pages. One of the most ignored points of content marketing is the call to action. Here is what a call to action is, along with tips on how to create a good one.
What is a call to action?
A call to action is a sentence or small statement that is meant to make your readers complete an action. This could be ordering a product, filling out a form, or seeking out a service. The call to action should go at the tail end of the article so that your customer can complete the action after reading your content. There are a number of ways to go about completing a good call to action.
Excitement call to action
One of the best ways to convert a reader to a customer is to make them excited about a product or service. No matter what the product or service is, a reader that thinks it will enhance their life and make them feel good, will become excited. Good content with a cheerful start and a content body that outlines the greatness of the product or service can lead to an excellent call to action.
Offers to care for issues, call to actions
If you are offering a major service, like The Money Hub, your call to action should focus on the ability to help take care of finding good rates or getting your customer easily approved for home & personal loans through your service. Easily taking care of an issue for a customer is one of the best ways to perform a call to action.
Make the readers curious
A curious reader is a reader that will continue to click for information. While you want to have good information in your articles, the use of a call to action that states another question or asks a curious question will get your readers to click on your links to check out your services. To create a call to action that lends itself to curiosity, you can also implement that use of fun facts, shocking statistics, and other means of making individuals curious.
Appeal to their sense of desire
Figuring out what your customers desire is one of the best ways to create a call to action that will work more often than not. For instance, if you have a website that is selling cosmetics, appeal to the desire of a woman who wants to look young, pretty, and modern. If you are promoting automobiles, you should appeal to those who are interested in having a car that fits their desired lifestyle or the life that they want to lead. By appealing to your customer’s biggest desires, you will find more conversion rates for your website.