Many people have taken to eCommerce to either make a few dollars on the side or build a corporate powerhouse. In many instances, these people have used their own hobbies and interests to grow their inventory. In this case, why not build an online anime store? In reality, it could be just as profitable as any other niche business. Here are six things you need to get started.
Obviously the first thing you’ll need is inventory. Luckily, there are many places and manufacturers that support anime products. Movies, playing cards, action figures and more can be lining your online anime store in a short amount of time. If you’re short on funds, perhaps liquidation sites and wholesale companies may be the best places to start.
2. Shopping Cart Software
Never underestimate the value of good online shopping cart software. You want one that will supply you with the tools you need to succeed. It needs to support things like email marketing, online communications and a customizable design. After all, you want something that can attract your target consumer. Without the right cart powering your online anime store, it may be less memorable and unproductive.
3. Social Media Engagement
Social media sites do more than just keep you in contact with friends and family. It’s a platform that many companies have put to work to generate revenue. You’ll need to create business profiles on sites like Facebook and Twitter and keep them active. Studies show companies who are interactive with fans and followers on social media have a stronger online presence and make more sales. It’s all about reputation and branding.
4. Good Shipping Practices
Many consumers value good shipping practices. Remember, cheaper is not always better. In fact, a lot of customers would rather pay more to have goods shipped to them safely. Don’t skimp out when it comes to packing materials and reliable couriers.
5. Excellent Customer Service
Every business should put forth superior customer service. This is especially true when you consider the amount of competition on the Internet for eCommerce. Good communication and strong support can go a long way with consumers. It can easily turn one-time shoppers into ardent fans. It’s better to secure a long time customer than someone who only made a single purchase form your store.
6. Marketing Budget
If you want to have any real level of success with an online anime store, you need to have a marketing budget of some kind. You need to put effort into gaining customers through ads and other channels. Don’t assume that setting up a store and letting it go is good enough. You need to engage consumers or they will simply go to a competing site. You need to be noticed to make sales.
Building an online anime store may not be as far fetched of an idea as some might believe. There are plenty of people willing to pay good money to own a piece of their favorite characters or series. All it takes from you is a bit of dedication, determination and willingness to provide what the masses want to buy.