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June, 2018

 

The scent of Play-doh has just been trademarked

The unique smell of Play-doh brings memories of childhood flooding back. For parents and grandparents, it provides the opportunity to reminisce whilst spending time with the next generation. Image Credit The scent described as sweet, slightly musky and vanilla-like with an overtone of cherry and salted dough is a bit of an extravagant description, but it is also immediately recognisable across the world and is a trusted and popular trademark scent. Trademarking Trademarking a smell can be difficult and can only be granted if the scent has no other functionRead More